Shopfront

Shopfront is a Melbourne-based multi-channel selling platform built for secondhand, vintage, and charity resellers. Founded in February 2024 by Nate and Drew, the platform automates cross-listing and inventory management across marketplaces including eBay, Depop, and Grailed. Shopfront helps sellers bulk upload, generate AI-optimized listings from photos, sync inventory in real time, and access pricing analytics powered by live market demand data. With tools for bulk photo upload, background removal, team management, and performance tracking, Shopfront reduces manual listing effort by up to 90%. The platform serves 10,000+ businesses and is designed to accelerate the circular economy by making it fast and simple for charities and resellers to reach buyers across all major platforms.