Shinka

Shinka is an independent programmatic mediation and infrastructure provider headquartered in Dublin, Ireland, serving publishers and advertisers across connected TV and digital out-of-home. Its platform is a server-to-server solution that runs auctions outside the primary ad server and sits between publishers and more than 37 integrated exchanges and demand partners, giving publishers a transparent and unbiased view of bid-level activity. Shinka does not own a DSP or hold inventory, integrates with ad servers including Google Ad Manager, FreeWheel, Publica and SpringServe, and is offered as a SaaS product billed on impressions delivered.