Send the Trend

Send the Trend was a personalized online destination for women's fashion accessories, founded by Mariah Chase and dubbed the eHarmony of accessories for its algorithm-driven product matching based on consumer style profiles and preferences. Launched around 2010 and backed by Battery Ventures in 2011, the New York-based company offered curated accessory subscriptions and recommendations across jewelry, handbags, and other fashion categories. The company was acquired by QVC, the home shopping and e-commerce network, folding its personalization technology and customer base into QVC's broader fashion retail operations.