Secha

Secha (SECHA HOME) is a Jakarta-based proptech startup founded in 2022 by CEO Josephine Petra Lovensa that combines design, financing, and construction into a single platform to deliver move-in-ready homes without a separate up-front renovation payment. Its three integrated services are Design (an in-house studio producing renovation plans and cost estimates), Fund (bank-financing partnerships offering renovation loans with 0% upfront cost and a 20% down-payment option), and Live (contractor management with app-based, transparent progress tracking). Secha also runs HomeGenie, a styling-concierge product built for real estate agents, and Studio+, a premium design-and-execution platform for pre-financed contractor projects, and claims renovations complete roughly 40% faster than traditional approaches.