Sampler

Closed

Sampler is a data & analytics company in Toronto, Canada, founded in 2013. It has raised $3.0M across 1 round, most recently a $3.0M Series A in February 2019.

The leading direct-to-consumer product sampling platform

Headquarters
Toronto
Employees
11–50
Founded
2013
Business Model
B2B
Website
sampler.io
Total Funding
$3.0M
Last Round
$3.0M Series AFeb 2019
Rounds
1

Totals include recorded grants and other qualifying funding, not just equity. What counts toward funding.

Indexed holds 1 funding round and 5 investors for this company. The full record is or through the API.

About

Sampler is a direct-to-consumer digital product sampling platform that helps brands like L'Oréal, Nestlé, Unilever, and Pepsi deliver physical product samples to digitally targeted consumers and gather actionable insights. The platform enables CPG, beauty, and natural foods brands to target, track, and measure sampling programs from start to finish, combining personalized consumer matching with demographic analytics. Sampler has worked with over 900 brands across 24 countries, building a reach of over 59 million consumers.

Summary

It lists 11–50 employees. It has raised $3.0M in total across 1 round, most recently a $3.0M Series A round in Feb 2019. Investors include BDC Capital, BDC Venture Capital and Factory.

Funding History

Data from Indexed.vcUpdated
Debt FinancingNon-Dilutive Quasi-Equity LoanJun 2022
$1.4M

Sign up to see all 2 events

Funding: Series A. Amounts, valuations, and investors where available.

Investors

Similar Companies

NIQ Global Intelligence plcIPO

World's leading consumer intelligence company delivering complete understanding of consumer buyin...

Chicago, United States10001+Data & Analytics, Marketing Tech
Private EquityTotal funding$2.7BApr 2021
AmplitudeIPO

Amplitude is an analytics platform that enables organizations to see and predict which combinatio...

San Francisco, United States501–1000Analytics, Data & Analytics
Series FTotal funding$414.8MJun 2021
DoubleVerifyIPO

Provides a media measurement and analytics platform that verifies ad quality, prevents fraud, and...

New York, United States501–1000Data & Analytics, Marketing Tech
Private EquityTotal funding$396.5MOct 2020
Tealium

Provides a real-time customer data platform and integrations to collect, govern, and activate cus...

San Diego, United States501–1000Data & Analytics, Marketing Tech
Series G+Total funding$317.8MFeb 2021
Treasure Data

Enterprise customer data platform that unifies first-party data and provides AI-driven marketing ...

Mountain View, United States501–1000Artificial Intelligence, Data & Analytics
Series DTotal funding$281.7MNov 2021
Databricks

Databricks provides a unified data and AI platform that helps enterprises build and run applicati...

San Francisco, United States10001+Analytics, Artificial Intelligence
Series G+Total funding$20.0BJul 2026

Your company? Embed this profile

Add the live badge to your site — it stays current as your funding data updates.

Sampler on Indexed.vc
<a href="https://indexed.vc/companies/sampler"><img src="https://indexed.vc/api/badge/company/sampler" alt="Sampler on Indexed.vc" width="260" height="76" /></a>