Salla

Salla is the leading e-commerce platform in the GCC, built in Saudi Arabia to help merchants and entrepreneurs create and operate online stores. The platform provides a complete commerce ecosystem including storefront creation, product management, payment processing, logistics integration, and marketing tools, enabling businesses to sell products and services online without technical expertise. Salla serves over 60,000 merchants across Saudi Arabia and the broader GCC region, and has raised $130 million in funding from investors including Investcorp. The company was founded in 2016 in Mecca, Saudi Arabia, by Nawaf Al-Harbi, and operates with headquarters in Jeddah. Salla targets both individual entrepreneurs and established SMEs across the Kingdom, positioning itself as the primary alternative to custom-built stores and international platforms for Arabic-speaking merchants.