Creator-led brand bringing innovation to digital and physical fashion
Creator-led digital fashion brand that redefines the boundaries between physical and digital products. Uses game engines, NFTs, blockchain authentication, AR, and advanced manufacturing to create limited-edition sneakers and digital artifacts. Known for viral sneaker designs, collectible exclusives, and innovative physical-digital product integration. Co-founded by Benoit Pagotto, Steven Vasilev, and Chris Le. Acquired by Nike in December 2021 and subsequently sold in December 2025.
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