Rose All Day

Your "No Makeup" Makeup Kit

Jakarta Selatan, Indonesia · Founded 2017 · $5.9M raised

Headquarters
Jakarta Selatan
Employees
51–200
Founded
2017
Business Model
B2C
Total Funding
$5.9M
Last Round
$5.4M Series ADec 2023
Rounds
2

About

Rosé All Day Cosmetics (RADC) is an Indonesian beauty brand founded in 2017 by Cindy Gunawan and Tiffany Danielle, offering a range of makeup and skincare products designed to celebrate natural beauty. The brand focuses on a 'no makeup' makeup aesthetic with clean, cruelty-free, vegan, and halal-certified formulations tailored for Indonesian women. Available across major offline and online channels in Indonesia and Southeast Asia, RADC products include complexion, eyes, lips, and skincare collections, with bestsellers including The Realest Lightweight Concealer, Thunder Lash Mascara, and Gloss Pill.

Summary

Rose All Day is an E-Commerce company based in Jakarta Selatan, Indonesia, founded in 2017. It has raised $5.9M in total across 2 rounds, most recently a $5.4M Series A round in Dec 2023. Investors include AC Ventures, SWC Global and DSG Consumer Partners.

Tech & App Stack

2 technologies & apps tracked

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Funding History

Series ASeries ADec 2023
$5.4M

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Seed through Series A — per-round amounts, valuations, and who invested in each round.

Investors

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