Reformed
London, United Kingdom · Founded 2024 · $22.0M raised
- Headquarters
- London
- Founded
- 2024
- Business Model
- B2C
- Total Funding
- $22.0M
- Last Round
- $22.0M Series AJul 2026
- Rounds
- 1
Totals include recorded grants and other qualifying funding, not just equity. What counts toward funding.
About
Reformed is a London-based direct-to-consumer functional beverage brand that sells coffee and ceremonial matcha blended with wellness ingredients, including collagen, creatine, vitamins, minerals, and functional mushrooms. Founded by Neil Saada and Neil Marrakchi, it positions its products as an upgrade to existing morning routines rather than a coffee substitute. The brand uses a subscription-led model while also maintaining retail availability in the United Kingdom.
Summary
Reformed is a Wellness company based in London, United Kingdom, founded in 2024. It has raised $22.0M in total across 1 round, most recently a $22.0M Series A round in Jul 2026. Investors include IRIS Ventures.
Funding History
Jul 2026
Investors
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