Noom

Noom is a digital health and behavior change company that uses psychology, technology, and human coaching to help people achieve lasting weight loss and healthier habits. Founded in 2008, Noom combines cognitive behavioral therapy (CBT) principles with personalized meal planning, daily lessons, and access to health coaches through its mobile app. The platform has expanded to include Noom Med, which integrates access to weight loss medications (GLP-1s), and Noom Mood, a behavioral mental health product. Noom serves millions of users globally and also offers employer and health plan programs.