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Xiaohongshu (RedNote) is a Chinese social networking and e-commerce platform founded in Shanghai in 2013. It combines user-generated notes — mixing text, images, and short videos — with product discovery and social commerce. With over 300 million monthly active users, the platform generates revenue primarily through advertising, brand partnerships, and influencer-driven content. It achieved profitability in 2023 with $500M net profit on $3.7B revenue.
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