Propensity
Contact-Level Marketing Platform for B2B Growth Teams
- Business Model
- B2B
- Website
- propensity.com
About
Propensity is a contact-level account-based marketing platform for B2B growth teams. It unifies buyer data, intent signals, campaigns, sales activation, and measurement so marketing and sales share one source of truth. Teams use it to run ABM programs, identify who engaged with LinkedIn and Meta ads, de-anonymize website visitors, enrich accounts with verified contact data, and hand high-intent leads to sales with real-time context. The platform also supports geofencing, contextual ad targeting, and contact-level attribution across channels.
Summary
Propensity is an Adtech company.
Tech & App Stack
6 technologies & apps tracked
Every product and vendor across these categories, with where each signal came from.
Create a free account with 25 free credits every month, no card needed, to unlock the full tech & app stack, funding history, and valuations.
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