The simpler, smarter way to 529
Principly (operating as Backer) is a fintech platform that simplifies 529 college savings plans for families. Parents can open a 529 account in minutes, then invite grandparents, relatives, and friends to contribute directly — turning college savings into a community effort. The platform has helped over 200,000 parents and kids avoid an estimated $500 million in future student debt. Principly is an SEC-registered investment adviser operating under the Backer tradename, making tax-advantaged education savings accessible and social.
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