How much funding has Pluto Brand raised?

Pluto Brand has raised $8.6M in total funding, most recently a Seed round.

Who are Pluto Brand's investors?

Pluto Brand's investors include Motive Partners, Portage Ventures, Apollo, Hamilton Lane, Tectonic, Broadhaven Ventures.

When was Pluto Brand founded?

Pluto Brand was founded in 2018.

Where is Pluto Brand headquartered?

Pluto Brand is headquartered in Los Angeles, California, United States.

What industry is Pluto Brand in?

Pluto Brand operates in Wellness.

How many employees does Pluto Brand have?

Pluto Brand has 1-10 employees.

Pluto Brand

The custom pillow built for you.

Los Angeles, United States · Founded 2018 · $8.6M raised

Wellness

Headquarters: Los Angeles, California
Employees: 1–10
Founded: 2018
Business Model: B2C

Website: plutopillow.com
Total Funding: $8.6M
Last Round: $8.6M SeedJan 2026
Rounds: 1

About

Pluto builds personalized sleep products starting with the Pluto Pillow — a patented hybrid-design custom pillow built to your body stats, sleep position, and comfort preferences. Customers complete a questionnaire about their sleep profile, and Pluto crafts each pillow with a foam inner core and outer plush layer tuned to the individual. The company has served 150,000+ customers and expanded into body pillows and travel pillows, with a mission to become the world's most loved sleep and comfort brand.

Summary

Pluto Brand is a Wellness company based in Los Angeles, United States, founded in 2018. It has raised $8.6M in total across 1 round, most recently a $8.6M Seed round in Jan 2026. Investors include Motive Partners, Portage Ventures and Apollo.