Plum
Save and invest your money for life's biggest goals
London, United Kingdom · Founded 2016 · $128.7M raised
- Headquarters
- London
- Employees
- 11–50
- Founded
- 2016
- Business Model
- B2C
- Website
- withplum.com
- Total Funding
- $128.7M
- Last Round
- $20.0M Series BMar 2026
- Rounds
- 11
About
Plum is a smart money app that helps millions of people save, invest, and manage their spending through intelligent automation. Founded in 2016 by Victor Trokoudes and Alex Michael — inspired by an algorithm that outperformed manual budgeting — Plum uses AI to automatically set money aside based on users' spending patterns. The platform offers automated savings, a Stocks & Shares ISA, a Cash ISA, a Lifetime ISA, mutual funds, high-interest pockets, and budgeting tools. Based in London with offices in Athens and Nicosia, Plum has grown to over 2 million users and was voted Best Personal Finance App in 2023. Its mission is to improve financial resilience and make people better off over their lifetime.
Summary
Plum is an Artificial Intelligence company based in London, United Kingdom, founded in 2016. It has raised $128.7M in total across 11 rounds, most recently a $20.0M Series B round in Mar 2026. Investors include 500 Global, Eurobank and Ventura Capital.
Tech & App Stack
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Funding History
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Mar 2026
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Seed through Series B — per-round amounts, valuations, and who invested in each round.
Investors
500 Global
3 rounds
Eurobank
2 rounds
Ventura Capital
2 rounds
Global Brain
2 rounds
European Bank for Reconstruction and Development
2 rounds
Peak XV Partners
1 round
BBVA
1 round
dmg ventures
1 round
VentureFriends
4 rounds
Crowdcube
2 rounds
iGrow Venture Capital
1 round
Seedrs
1 round
Apostolos Apostolakis
1 round
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