Plum

Plum is a smart money app that helps millions of people save, invest, and manage their spending through intelligent automation. Founded in 2016 by Victor Trokoudes and Alex Michael — inspired by an algorithm that outperformed manual budgeting — Plum uses AI to automatically set money aside based on users' spending patterns. The platform offers automated savings, a Stocks & Shares ISA, a Cash ISA, a Lifetime ISA, mutual funds, high-interest pockets, and budgeting tools. Based in London with offices in Athens and Nicosia, Plum has grown to over 2 million users and was voted Best Personal Finance App in 2023. Its mission is to improve financial resilience and make people better off over their lifetime.