Plink

Plink is a fintech platform that transforms raw payment transaction data into real-time personalized commerce experiences for banks, businesses, and consumers. The company's data pipeline technology is embedded in major banking applications, where it has processed over 700 million transactions, using machine learning and open banking data to deliver individualized offers, loyalty programs, and marketing automation. Plink's platform enables businesses of all sizes — from large banks to local SMBs — to identify and reach customers based on actual purchase behavior, fostering higher customer lifetime value and supporting local commerce ecosystems.