Plai Labs was an AI and Web3 social gaming company that built Champions Ascension, a multiplayer online RPG featuring player-owned NFT characters. Founded in 2022 in Los Angeles (later noted as Menlo Park, CA), the company raised $42M to develop blockchain-based gaming experiences. Champions Ascension launched its first NFT mint in early 2022 and entered alpha testing, but development was paused in early 2025 as resources were redirected. The plailabs.com domain subsequently redirected to Salt AI, a contextual AI platform for life sciences, suggesting a significant pivot or rebrand of the company.
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