Phia
Your Personal Shopping Assistant
New York, United States · Founded 2023 · $43.0M raised
- Headquarters
- New York
- Employees
- 11–50
- Founded
- 2023
- Business Model
- B2C
- Website
- phia.com
- Total Funding
- $43.0M
- Last Round
- $35.0M Series AJan 2026
- Rounds
- 2
About
Phia is an AI shopping assistant co-founded by Phoebe Gates (daughter of Bill Gates) and Sophia Kianni, launched in April 2025. The platform functions as a browser extension and mobile app, scanning 40,000+ retail and resale sites in real time to surface the best prices on fashion and secondhand goods. Often described as the 'Google Flights of fashion', Phia raised a $35M Series A at a $185M valuation led by Notable Capital, with participation from Khosla Ventures and Kleiner Perkins. The company reached over 500,000 users within months of launch.
Summary
Phia is an Artificial Intelligence company based in New York, United States, founded in 2023. It has raised $43.0M in total across 2 rounds, most recently a $35.0M Series A round in Jan 2026.
Tech & App Stack
5 technologies & apps tracked
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Funding History
Jan 2026
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Seed through Series A — per-round amounts, valuations, and who invested in each round.
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