Personify XP
AcquiredPersonalize every shopper, known or anonymous
Barcelona, United Kingdom · Founded 2018 · $605K raised
- Headquarters
- Barcelona
- Employees
- 11–50
- Founded
- 2018
- Business Model
- B2B
- Website
- personifyxp.com
- Total Funding
- $605K
- Last Round
- $605K Pre-SeedOct 2020
- Rounds
- 1
- Acquired by
- AprimoMay 2024
About
Personify XP was an AI-powered personalization platform that helped retailers deliver dynamic digital experiences to anonymous website visitors without relying on cookies or PII. The platform analyzed behavioral signals in real time to segment shoppers and automatically update their experience, driving average revenue increases of around 10%. Founded in 2018 in London, the company was acquired by Aprimo.
Summary
Personify XP is a Retail company based in Barcelona, United Kingdom, founded in 2018. It has raised $605K in total across 1 round, most recently a $605K Pre-Seed round in Oct 2020. Investors include Founders Factory.
Tech & App Stack
3 technologies & apps tracked
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Funding History
May 2024
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Pre-Seed through Acquisition — per-round amounts, valuations, and who invested in each round.
Investors
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