Persona

formerly Persona Identity

The configurable identity platform for every business

San Francisco, United States · Founded 2018 · $417.8M raised

Employees
201–500
Founded
2018
Business Model
B2B
Total Funding
$417.8M
Last Round
$200.0M Series DApr 2025
Rounds
6

About

Persona is a configurable identity platform enabling businesses to verify customers across KYC/AML, KYB, age assurance, and fraud prevention use cases. Trusted by over 2,500 enterprise customers including Square, LinkedIn, and OpenAI, Persona has processed over 500 million verifications globally. Named a Leader in the 2025 Gartner Magic Quadrant for Identity Verification, the company raised $218 million at a $1.5 billion valuation.

Summary

Persona is a Compliance company based in San Francisco, United States, founded in 2018. It has raised $417.8M in total across 6 rounds, most recently a $200.0M Series D round in Apr 2025. Investors include Coatue Management, Index Ventures and Founders Fund.

Tech & App Stack

7 technologies & apps tracked

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Funding History

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Series DSeries DApr 2025
$200.0M

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Seed through Series D — per-round amounts, valuations, and who invested in each round.

Investors

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Persona on Indexed.vc
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