Percepta Labs
AcquiredUnbiased AI for a safer, fairer retail experience.
Roxbury, United States · Founded 2020 · $1.0M raised
- Headquarters
- Roxbury, Connecticut
- Employees
- 1–10
- Founded
- 2020
- Business Model
- B2B
- Website
- percepta.ai
- Total Funding
- $1.0M
- Last Round
- $1.0M Corporate RoundSep 2020
- Rounds
- 1
About
Percepta Labs is an AI-powered loss prevention platform that analyzes existing retail security camera feeds to detect shoplifting incidents in real time. Founded by University of Pennsylvania alumni Philippe Sawaya, Jonathan Mak, and Neil Gramopadhye, Percepta's computer vision technology is deliberately bias-free — it detects shoplifting behavior such as concealment movements and evasive patterns without using demographic signals like race, gender, or age. The company graduated from the Comcast NBCUniversal LIFT Labs Accelerator powered by Techstars and secured a strategic investment from ADT Commercial. Percepta addresses the dual problem of racial profiling in retail security and the high cost of shoplifting, which costs US businesses nearly $20 billion annually.
Summary
Percepta Labs is an Artificial Intelligence company based in Roxbury, United States, founded in 2020. It has raised $1.0M in total across 1 round, most recently a $1.0M Corporate Round round in Sep 2020. Investors include ADT.
Tech & App Stack
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Funding History
Sep 2020
Investors
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