Penny Finance

Penny Finance is a personalized digital financial planning platform designed for women and everyday Americans. The platform guides users through major life financial milestones — including debt repayment, investing, home buying, retirement planning, and tax strategy — through an interactive, jargon-free experience. Users answer questions about their financial goals and link accounts to receive a personalized financial plan and net worth projections. Penny also offers a B2B2C model for financial institutions, providing white-labeled financial wellness tools to credit unions and banks. The company won Best of Show at FinovateSpring 2025 and was acquired by Array in February 2026.