Penetrace
AcquiredRemove risk and complexity in big data
Oslo, Norway · Founded 2005
- Headquarters
- Oslo
- Employees
- 11–50
- Founded
- 2005
- Business Model
- B2B
- Website
- penetrace.com
About
Penetrace is a Norway-based marketing-effectiveness SaaS platform founded in 2005 by CEO Henning Tunsli, helping advertisers and media companies convert data into actionable insights. Its platform includes Campaign Monitor for ad-effectiveness measurement, Trend Monitor for brand and reputation tracking, and Penelytics for AI-driven marketing-mix modeling and simulation. In January 2026, Penetrace completed its acquisition of Swedish firm RAM AB, combining to form RAM Penetrace, which the companies describe as the Nordic region's largest provider of advertising-effectiveness measurement and media analytics, serving over 200 brands across 15+ countries. Penetrace operates as a subsidiary of Orbify.AI, a Norwegian AI-focused SaaS holding company.
Summary
Penetrace is an Artificial Intelligence company based in Oslo, Norway, founded in 2005.
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