Pasarnow

Pasarnow is an Indonesian e-grocery and food supply chain platform that connects farmers, suppliers, and brand principals with B2B and B2C customers across major Indonesian cities. Founded in 2019, the company operates a multi-channel marketplace backed by a proprietary logistics network of micro-fulfillment 'Frontline Mini Hubs' equipped with cold-chain storage for fresh and frozen produce. Pasarnow works with over 1,000 farmers across Java, Bali, and Kalimantan, helping them achieve 20-30% higher selling prices by bypassing traditional intermediaries and shortening the supply chain.