Paramark

Business Model
B2B

About

Paramark is a marketing measurement and forecasting platform built by former growth and marketing leaders from Adobe, Dropbox, Pilot, Magento, and BILL who grew frustrated with fragmented martech tooling. The company combines marketing mix modeling, incrementality testing, and forecasting to give marketing teams a true, data-backed picture of which channels are actually driving results. Paramark has analyzed more than $3.5 billion in marketing spend and run over 32,500 models for its customers, and is backed by 20+ angel investors from companies like OpenAI, Salesforce, and Figma.

Summary

Paramark is a Retail company based in San Francisco, United States.

Tech & App Stack

2 technologies & apps tracked

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