Oribi

Acquired

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Tel Aviv, Israel · Founded 2015

Headquarters
Tel Aviv
Employees
51–200
Founded
2015
Business Model
B2B
Website
oribi.io
Last Round
Series BFeb 2021
Rounds
3
Acquired by
LinkedInFeb 2022

About

Oribi was an Israel-based no-code marketing analytics platform that provided event tracking, marketing attribution, and lead scoring without requiring engineering resources. The platform enabled marketers to understand which channels and campaigns drove conversions using automated event detection. LinkedIn acquired Oribi in 2022 for approximately $80–90 million to accelerate its marketing attribution capabilities.

Summary

Oribi is an Analytics company based in Tel Aviv, Israel, founded in 2015. Its most recent funding was a Series B round in Feb 2021. Investors include Sequoia Capital, LinkedIn and S Capital.

Tech & App Stack

6 technologies & apps tracked

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Funding History

AcquisitionFeb 2022

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Funding: Seed through Series B. Amounts, valuations, and investors where available.

Investors

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