O'Hi

O'Hi is a consumer social media platform founded in 2019 and based in Jaipur, India, co-founded by Adeeti Singh and Rupal Sharma. The app enables users to share everyday brand choices — from clothing and food to gadgets and skincare — by tagging brands in authentic content and building a personal 'Identity Board' that reflects their lifestyle and preferences. Brands can access organic user content to discover genuine advocates, while users can earn through authentic engagement, creating a two-sided marketplace between real consumers and brands seeking credible UGC. The company raised a $1M pre-Series A funding round and was invited to participate in Welsh Government innovation initiatives.