Objow

The all-in-one incentive platform to animate, motivate, and reward your teams

Lyon, France · Founded 2018

Headquarters
Lyon
Employees
11–50
Founded
2018
Business Model
B2B
Last Round
SeedDec 2024
Rounds
1

About

Objow is a French SaaS platform founded in 2018 in Lyon that helps companies manage and animate commercial incentive programs. The platform centralizes performance data, connects to business tools such as CRM, ERP, and BI systems, and enables companies to run gamified challenges for internal sales teams, external business partners, and field employees. Objow handles the full incentive lifecycle — objective setting, real-time progress tracking, reward management (gift cards, bonuses, trophies), and analytics dashboards. Clients include Manpower, CNP Assurances, Yoplait, and Cegid. The company raised €2 million in 2024 led by Edenred Ventures and serves over 25,000 users across France and internationally.

Summary

Objow is a SaaS company based in Lyon, France, founded in 2018. Its most recent funding was a Seed round in Dec 2024. Investors include Edenred Capital Partners and Bpifrance.

Tech & App Stack

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Funding History

SeedSeed RoundDec 2024

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