NXN LABS

NXN Labs is a generative AI company that builds Arden, an AI operating system for creative operations at global commerce brands. Arden transforms product information, brand guidelines, visual references, and historical creative assets into production-ready images, videos, and campaign variations across fashion, beauty, and lifestyle categories including apparel, watches, jewellery, accessories, footwear, and food and beverage. The platform integrates discovery, generation, governance, and performance learning into a continuous loop, enabling brands to scale creative production while maintaining consistency. Founded in 2023 by CEO Jaiwon Rhi and co-founder Lena Hong, originally based in South Korea (Namyangju), NXN Labs has since established its commercial presence in San Francisco. The company is known for its virtual try-on and try-off technology (Voost) and participated in Shoptalk Spring 2026 in Las Vegas.