Niche

Niche (formerly College Prowler) is the market leader in helping students and families research and choose K-12 schools, colleges, and neighborhoods across the United States. The platform offers in-depth profiles on every school and college in America, powered by over 140 million reviews and ratings from real students, parents, and alumni. Niche's proprietary grading and ranking system synthesizes public data with user-generated reviews to produce comprehensive rankings across academics, diversity, campus life, and more. Over 50 million people use Niche annually, and more than 1,700 schools and colleges partner with the platform. The company also offers Direct Admissions, enabling colleges to proactively admit students based on their Niche profiles.