NetNow is a fintech platform that modernizes trade credit management for wholesalers, distributors, and B2B marketplaces. Founded in 2022 by Nauman Hafeez, Eli Costea, and Soroush Arghavan, NetNow replaces manual, paper-heavy credit processes with a digital platform that automates customer onboarding, trade and bank reference collection, credit approvals, and real-time risk monitoring. The platform serves industries including lumber and building materials, food service, distribution, chemicals, manufacturing, and transportation across North America. NetNow raised a C$1.8M pre-seed round in September 2024 led by Ripple Ventures.
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