Netcentives

Netcentives was a pioneering loyalty marketing company headquartered in San Francisco, California, that operated Click Rewards, one of the first online loyalty programs allowing consumers to earn frequent flyer miles and other rewards for online purchases. Founded in the mid-1990s and taken public on NASDAQ in October 1999 during the dot-com boom, the company raised $72 million in its IPO and served major e-commerce and travel brands. Netcentives provided loyalty, direct-marketing, and promotion products designed for internet merchants, but like many dot-com era companies it failed to survive the bust that followed, ceasing operations in the early 2000s.