Natural Pet Food

Acquired

Natural Pet Food Group | Pet Food As It Should Be, Pure & Simple

Christchurch, New Zealand · Founded 2006

Headquarters
Christchurch
Founded
2006
Business Model
B2C
Acquisition Date
May 2021

About

Natural Pet Food Group, home to K9 and Feline Natural, has been leading the way in natural, high-meat pet nutrition since its founding in 2006. The company is headquartered in Christchurch, New Zealand, and ethically sources wholefood ingredients through sustainable practices across New Zealand's farmlands and waters, producing grain-free, minimally processed diets for dogs and cats. Their products — sourced from grass-fed, free-range, and pasture-raised animals — are distributed globally and have earned Certified B Corporation status. The company was acquired by private equity firm KKR in May 2021.

Summary

Natural Pet Food is an E-Commerce company based in Christchurch, New Zealand, founded in 2006. Investors include KKR.

Tech & App Stack

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Exit History

AcquisitionMay 2021

Investors

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