MyShubhLife

MyShubhLife is a fintech company in Bengaluru, India, founded in 2016.

Delivering embedded credit solutions

Headquarters
Bengaluru
Employees
51–200
Founded
2016
Business Model
B2B

About

MyShubhLife (now rebranded as GROx, a wholly owned subsidiary of UGRO Capital) is India's largest embedded finance platform, founded in 2016 to revolutionize lending for underserved market segments. The platform provides an end-to-end API-based digital lending and distribution solution that enables lenders to offer affordable credit to MSMEs and underbanked populations through proprietary data-driven underwriting. MyShubhLife has helped bridge the MSME credit gap by enabling partners to integrate seamless, collateral-free digital loan products within their existing platforms.

Summary

It lists 51–200 employees.

Tech & App Stack

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