mParticle

Acquired

Customer Data Platform - Home

San Francisco, United States · Founded 2013 · $267.0M raised

Employees
201–500
Founded
2013
Business Model
B2B
Total Funding
$267.0M
Last Round
$150.0M Series EOct 2021
Rounds
7

About

mParticle is a hybrid customer data platform that enables multi-channel consumer brands to collect, unify, and activate first-party customer data in real time or directly from the data warehouse. Founded in 2013 and acquired by Rokt in 2024, mParticle serves enterprise brands with SDKs for iOS, Android, and web, integrating with 300+ marketing, analytics, and data tools. The platform processes data at scale using AWS, Kafka, and a microservices architecture.

Summary

mParticle is a Data & Analytics company based in San Francisco, United States, founded in 2013. It has raised $267.0M in total across 7 rounds, most recently a $150.0M Series E round in Oct 2021. Investors include Social Capital, Bowery Capital and Bain Capital Ventures.

Tech & App Stack

10 technologies & apps tracked

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Funding History

AcquisitionJan 2025
$300.0M

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Full funding history, per-round amounts, and investor participation.

Investors

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