mParticle
AcquiredCustomer Data Platform - Home
San Francisco, United States · Founded 2013 · $267.0M raised
- Headquarters
- San Francisco, California
- Employees
- 201–500
- Founded
- 2013
- Business Model
- B2B
- Website
- mparticle.com
- Total Funding
- $267.0M
- Last Round
- $150.0M Series EOct 2021
- Rounds
- 7
- Acquired by
- RoktJan 2025 · $300.0M
Totals include recorded grants and other qualifying funding, not just equity. What counts toward funding.
About
mParticle is a hybrid customer data platform that enables multi-channel consumer brands to collect, unify, and activate first-party customer data in real time or directly from the data warehouse. Founded in 2013 and acquired by Rokt in 2024, mParticle serves enterprise brands with SDKs for iOS, Android, and web, integrating with 300+ marketing, analytics, and data tools. The platform processes data at scale using AWS, Kafka, and a microservices architecture.
Summary
mParticle is a Data & Analytics company based in San Francisco, United States, founded in 2013. It has raised $267.0M in total across 7 rounds, most recently a $150.0M Series E round in Oct 2021. Investors include Social Capital, Bowery Capital and Bain Capital Ventures.
Tech & App Stack
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Funding & Exit History
Jan 2025
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Funding: Seed through Series E. Amounts, valuations, and investors where available.
Investors
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