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mParticle is a hybrid customer data platform that enables multi-channel consumer brands to collect, unify, and activate first-party customer data in real time or directly from the data warehouse. Founded in 2013 and acquired by Rokt in 2024, mParticle serves enterprise brands with SDKs for iOS, Android, and web, integrating with 300+ marketing, analytics, and data tools. The platform processes data at scale using AWS, Kafka, and a microservices architecture.
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