Monetate

Monetate was founded in 2008 by David Brussin and David Bookspan in Conshohocken, Pennsylvania. The company provides A/B testing, multivariate testing, and personalization software for online retailers, airlines, insurance companies, and food & beverage brands. Monetate's platform enables companies to segment audiences and deliver individualized experiences across web, email, and mobile channels to drive conversion and revenue. The company raised $43.9M across five funding rounds and grew to over 200 employees before being acquired by Kibo Commerce (owned by Vista Equity Partners) in October 2019. In October 2022, Kibo spun out the personalization business under the relaunched Monetate brand — incorporating both Monetate and Certona products — and sold it to private investment firm Centre Lane Partners. The relaunched Monetate operates as an independent intelligent personalization engine.