Monetate

Monetate is an e-commerce company in Conshohocken, United States, founded in 2008. It has raised $35.3M across 3 rounds, most recently a $15.2M Series C in February 2013.

The Experience Optimization Platform

Employees
51–200
Founded
2008
Business Model
B2B SaaS
Total Funding
$35.3M
Last Round
$15.2M Series CFeb 2013
Rounds
3

Totals include recorded grants and other qualifying funding, not just equity. What counts toward funding.

Indexed holds 3 funding rounds and 1 investor for this company. The full record is or through the API.

About

Monetate was founded in 2008 by David Brussin and David Bookspan in Conshohocken, Pennsylvania. The company provides A/B testing, multivariate testing, and personalization software for online retailers, airlines, insurance companies, and food & beverage brands. Monetate's platform enables companies to segment audiences and deliver individualized experiences across web, email, and mobile channels to drive conversion and revenue. The company raised $43.9M across five funding rounds and grew to over 200 employees before being acquired by Kibo Commerce (owned by Vista Equity Partners) in October 2019. In October 2022, Kibo spun out the personalization business under the relaunched Monetate brand — incorporating both Monetate and Certona products — and sold it to private investment firm Centre Lane Partners. The relaunched Monetate operates as an independent intelligent personalization engine.

Summary

It lists 51–200 employees. It has raised $35.3M in total across 3 rounds, most recently a $15.2M Series C round in Feb 2013. Investors include First Round Capital.

Tech & App Stack

13 technologies & apps tracked

Every product and vendor across these categories, with where each signal came from.

Create a free account with 25 free credits every month, no card needed, to unlock the full tech & app stack, funding history, and valuations.

Funding History

Data from Indexed.vcUpdated
Series CSeries CFeb 2013
$15.2M

Sign up to see all 3 events

Funding: Venture Round through Series C. Amounts, valuations, and investors where available.

Investors

Similar Companies

AttentiveAcquired

Attentive personalizes every customer message to drive revenue and loyalty across SMS, email, RCS...

New York, United States1001–5000E-Commerce, Marketing Tech
Series FTotal funding$1.1BDec 2024
Aramark CorporationIPO

Aramark delivers food, facilities-management, hospitality, refreshment, and supply-chain services...

Philadelphia, United States10001+E-Commerce, SaaS
Private EquityTotal funding$8.3BAug 2006
UdemyIPO

Udemy connects learners with instructors and courses while helping organizations build workforce ...

San Francisco, United States5001–10000E-Commerce, Real Estate
Growth EquityTotal funding$4.2BJan 2024
Alibaba GroupIPO

Chinese multinational technology conglomerate operating e-commerce marketplaces, cloud computing,...

Hangzhou, China10001+Artificial Intelligence, Cloud
Private EquityTotal funding$3.1BSep 2012
Garrett Motion Inc.IPO

Garrett Motion is a leading automotive technology company specializing in turbocharger and electr...

Rolle, Switzerland5001–10000Automotive, E-Commerce
Corporate RoundTotal funding$2.9BApr 2021
Hims and HersIPO

Telehealth platform providing personalized health and wellness treatments for men and women, cove...

San Francisco, United States501–1000Digital Health, E-Commerce
ConvertibleTotal funding$2.6BJan 2026

Your company? Embed this profile

Add the live badge to your site — it stays current as your funding data updates.

Monetate on Indexed.vc
<a href="https://indexed.vc/companies/monetate"><img src="https://indexed.vc/api/badge/company/monetate" alt="Monetate on Indexed.vc" width="260" height="76" /></a>