Mitoo

Mitoo is a mobile and web platform for managing and connecting amateur sports leagues, teams, and players. Founded in the UK in 2014, Mitoo initially focused on soccer leagues and attracted over 1.6 million users before expanding to North America. The platform supports nearly 90 percent of amateur sports including basketball, softball, soccer, football, rugby, and kickball. Key features include Mitoo's League AutoPilot™, which provides real-time updates on games, statistics, standings, and alerts for players and league managers. The company received $1.5 million in seed funding led by Slow Ventures (Dave Morin and Kevin Colleran), with participation from White Star Capital, Pentland Group (owner of Speedo and Berghaus), Summit Investments Worldwide, and 500 Startups. Mitoo is headquartered across San Francisco and London.