Mirror
AcquiredYour mirror, your workout
New York, United States · Founded 2016 · $73.0M raised
- Headquarters
- New York, New York
- Employees
- 51–200
- Founded
- 2016
- Business Model
- B2C
- Website
- mirror.co
- Total Funding
- $73.0M
- Last Round
- $34.0M Series COct 2019
- Rounds
- 5
- Acquired by
- Lululemon AthleticaJun 2020 · $500.0M
Totals include recorded grants and other qualifying funding, not just equity. What counts toward funding.
Indexed holds 6 funding rounds and 9 investors for this company. The full record is or through the API.
About
Mirror was a New York-based connected fitness company that built a nearly invisible smart mirror device for the home. The mirror displayed live and on-demand workout classes — spanning strength, cardio, yoga, barre, and boxing — led by world-class trainers, while simultaneously reflecting the user's own image for form feedback. Founded in 2016 by former NYC Ballet dancer Brynn Putnam, Mirror raised approximately $75M before being acquired by Lululemon for $500 million in June 2020 at the height of the at-home fitness boom. Despite $170M in revenue in 2020, Lululemon wrote off $443M in 2022 and discontinued Mirror hardware sales in 2023, folding the content into lululemon Studio.
Summary
Mirror is a Fitness company based in New York, United States, founded in 2016. It has raised $73.0M in total across 5 rounds, most recently a $34.0M Series C round in Oct 2019. Investors include Lululemon, Spark Capital and Lerer Hippeau.
Tech & App Stack
6 technologies & apps tracked
Every product and vendor across these categories, with where each signal came from.
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Funding & Exit History
Jun 2020
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Funding: Series A through Series C. Amounts, valuations, and investors where available.
Investors
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