How much funding has Mirror raised?

Mirror has raised $73.0M in total funding, most recently a Seed round.

Who are Mirror's investors?

Mirror's investors include Lululemon, Spark Capital, Lerer Hippeau, Point72 Ventures, First Round Capital, Primary VC.

Where is Mirror headquartered?

Mirror is headquartered in New York, New York, United States.

What industry is Mirror in?

Mirror operates in Fitness, Hardware, Healthcare.

Mirror

Acquired

Your mirror, your workout

New York, United States · Founded 2016 · $73.0M raised

Fitness

Hardware

Healthcare

Headquarters: New York, New York
Employees: 51–200
Founded: 2016
Business Model: B2C

Website: mirror.co
Total Funding: $73.0M
Last Round: $3.0M SeedOct 2019
Rounds: 5

About

Mirror was a New York-based connected fitness company that built a nearly invisible smart mirror device for the home. The mirror displayed live and on-demand workout classes — spanning strength, cardio, yoga, barre, and boxing — led by world-class trainers, while simultaneously reflecting the user's own image for form feedback. Founded in 2016 by former NYC Ballet dancer Brynn Putnam, Mirror raised approximately $75M before being acquired by Lululemon for $500 million in June 2020 at the height of the at-home fitness boom. Despite $170M in revenue in 2020, Lululemon wrote off $443M in 2022 and discontinued Mirror hardware sales in 2023, folding the content into lululemon Studio.

Summary

Mirror is a Fitness company based in New York, United States, founded in 2016. It has raised $73.0M in total across 5 rounds, most recently a $3.0M Seed round in Oct 2019. Investors include Lululemon, Spark Capital and Lerer Hippeau.

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