Merkle Sokrati

Merkle Sokrati is a leading technology-enabled, data-driven customer experience management (CXM) company headquartered in Pune, India, and a subsidiary of dentsu. Founded in 2009 as Sokrati and acquired by Merkle in 2017, it operates as India's foremost digital ad technology, paid search, and big data analytics firm, serving major Indian brands such as Ola, Swiggy, SBI, eBay, Airtel, Ajio, and Times Group. The company combines proprietary algorithms, artificial intelligence, and performance marketing expertise to drive measurable customer acquisition and engagement outcomes for over a decade across e-commerce, financial services, and FMCG verticals.