MentionMe

Mention Me is a London-based B2B referral marketing platform founded in 2013 that helps e-commerce and consumer brands turn customer advocacy into measurable revenue. The platform identifies a brand's strongest advocates — called Tru-Promoters — and amplifies their authentic influence through structured referral programmes and AI-powered optimization. Mention Me's proprietary NameShare technology captures offline referrals that happen in conversation rather than via links, recovering an estimated 34% of referrals that other platforms miss. The platform runs continuous A/B testing drawn from 45,000+ experiments, enabling brands to optimize incentives, placements, and messaging. Since 2013, Mention Me has delivered over £4 billion in revenue for 500+ brands including Charlotte Tilbury, Farfetch, PUMA, and Pret a Manger.