Menthum

Menthum is a digital wealth management platform based in Cairo, Egypt, on a mission to make saving and investing simple, secure, and accessible for everyone. Founded in 2021 and licensed and regulated by Egypt's Financial Regulatory Authority (FRA), Menthum offers a suite of mobile-first investment products including Core (money market fund for liquidity management), Grow (equity-focused systematic investment plan in the EGX30), and USD (multi-currency investments). The platform serves both retail and corporate clients, enabling individuals and businesses to earn superior returns on idle cash compared to traditional bank accounts — up to 2x traditional bank returns, with EGP 500 million in cumulative customer gains across a community of 100,000+ users. Menthum's flagship offering was Egypt's first purpose-built digital money market fund, which invests in government treasury bills, bank savings certificates, and similar short-term instruments. The company blends a digital-first model with deep financial services expertise, and is co-founded by individuals with backgrounds in the Egyptian Stock Exchange and the Egyptian Investment Management Association.