Mediaprobe
Measuring what matters
Braga, Portugal · Founded 2016
- Headquarters
- Braga
- Employees
- 11–50
- Founded
- 2016
- Business Model
- B2B
- Website
- mediaprobe.com
- Last Round
- Series A
- Rounds
- 1
About
Mediaprobe (formerly MindProber, rebranded June 2023) is a leader in emotional impact measurement for TV, CTV, and audio. The company uses galvanic skin response (GSR) biometric technology to capture second-by-second viewer emotional engagement across linear TV, streaming, and radio content. Its flagship product, the Emotional Impact Score (EIS), is a cross-media, truly comparable metric that tracks audience emotional activation to help broadcasters, advertisers, and media agencies optimize ad placement, content, and sponsorship effectiveness. Mediaprobe operates an opt-in consumer panel (MPanel) and serves major broadcasters and media buyers seeking to move beyond impression-based measurement to understand what truly resonates with audiences.
Summary
Mediaprobe is an Artificial Intelligence company based in Braga, Portugal, founded in 2016. Investors include Iberis Capital, LC Ventures and Armilar Venture Partners.
Tech & App Stack
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Funding History
Investors
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