MCaffeine

mCaffeine is India's first caffeinated personal care brand, offering a range of vegan, coffee-based skin, hair, and body care products sold direct-to-consumer online. Founded in 2016 by Tarun Sharma, Vaishali Gupta, Mohit Jain, and Saurabh Singhal, the company built its identity around caffeine's antioxidant and anti-inflammatory benefits for skin and hair, targeting millennial consumers who identify as coffee enthusiasts. The brand has served over 3 million customers across India and has expanded its product line from coffee body scrubs and face washes to a full portfolio including serums, eye patches, perfumes, and hair care. Operated by Pep Technologies Private Limited and headquartered in Mumbai, mCaffeine is backed by investors including LetsVenture.