MaxSoko (formerly MaxAb)
The Region's Leading Retailer Super App
Cairo, Egypt · Founded 2018
About
MaxAB (now MaxSoko after merging with Wasoko) is a pan-African B2B e-commerce platform founded in 2018 in Cairo, Egypt by Belal El-Megharbel and Mohamed Ben Halim. The company re-engineers the retail supply chain by connecting underserved FMCG retailers directly with suppliers across Egypt, Morocco, Kenya, Rwanda, and Tanzania, offering over 3,000 SKUs alongside embedded fintech solutions including credit, bills payment, and data analytics services. MaxAB has grown into the region's leading retailer super app, serving informal merchants across Africa's $600 billion retail sector.
Summary
MaxSoko (formerly MaxAb) is an E-Commerce company based in Cairo, Egypt, founded in 2018.
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