Magnifi

Magnifi by TIFIN is an AI-powered investment platform that enables retail investors and financial advisors to discover, compare, and manage investments using natural language search. Built on semantic technology rather than ticker-based filters, Magnifi allows users to search for investments by theme or goal, link brokerage accounts (401(k)s, IRAs, E*TRADE, Schwab, and others), receive personalized portfolio insights, and execute commission-free trades. The platform provides 24/7 AI-driven guidance, real-time portfolio health scoring, risk analysis, and virtual portfolio simulations. Magnifi is a subsidiary of TIFIN, an AI and innovation platform for wealth management founded by Dr. Vinay Nair.