Lush

Lush Ltd. is a British cosmetics retailer headquartered in Poole, England. Founded in 1994 by Mark and Mo Constantine and five co-founders, Lush produces and sells handmade soaps, bath bombs, shampoos, skin care products, and cosmetics. The company is known for its ethical stance on animal testing, vegetarian and mostly vegan formulations, minimal packaging, and direct action campaigning on social and environmental issues. Lush operates over 886 stores in 51 countries and manufactures in the UK, Canada, Croatia, Germany, Japan, Australia, and Poland. The company does not spend on traditional advertising, relying on word-of-mouth and user-generated content.