How much funding has Lick raised?

Lick has raised $25.8M in total funding, most recently a Equity Crowdfunding round.

Who are Lick's investors?

Lick's investors include Felix Capital, Alex Chesterman, OMERS Ventures.

Where is Lick headquartered?

Lick is headquartered in London, United Kingdom.

Lick

London, United Kingdom · Founded 2019 · $25.8M raised

E-Commerce

Headquarters: London
Employees: 51–200
Founded: 2019
Business Model: B2C

Website: lick.com
Total Funding: $25.8M
Last Round: $22.0M Equity CrowdfundingApr 2025
Rounds: 5

About

Lick is a London-based direct-to-consumer home decorating brand founded in 2019 by Lucas London and Sam Bradley, offering a curated range of 100 designer paint colours, premium wallpaper, and decorating tools and supplies exclusively online. The company positions itself as a community-powered decorating movement focused on making home decoration accessible, sustainable, and fuss-free, and is certified as a B Corp. Lick paints use a high-performance, scrubbable formula with eco-friendly materials, and the brand has expanded from digital-only to include a physical store on Northcote Road in South London (SW4) as well as distribution through B&Q and Screwfix across the UK and Ireland. Since raising over $29 million in funding, Lick has grown to approximately 86 employees and is targeting international expansion.

Summary

Lick is an E-Commerce company based in London, United Kingdom, founded in 2019. It has raised $25.8M in total across 5 rounds, most recently a $22.0M Equity Crowdfunding round in Apr 2025. Investors include Felix Capital, Alex Chesterman and OMERS Ventures.