Lick

Designer Home Interiors - Designer Paint & Wallpaper

Lick was founded in 2019, is headquartered in London, United Kingdom, lists 51–200 employees, and has $25.8M in recorded funding across 5 rounds.

Headquarters
London
Employees
51–200
Founded
2019
Business Model
B2C
Website
lick.com
Total Funding
$25.8M
Last Round
Equity CrowdfundingApr 2025
Rounds
5

Totals include recorded grants and other qualifying funding, not just equity. What counts toward funding.

Indexed holds 5 funding rounds and 4 investors for this company. The full record is or through the API.

About

Lick is a London-based direct-to-consumer home decorating brand founded in 2019 by Lucas London and Sam Bradley, offering a curated range of 100 designer paint colours, premium wallpaper, and decorating tools and supplies exclusively online. The company positions itself as a community-powered decorating movement focused on making home decoration accessible, sustainable, and fuss-free, and is certified as a B Corp. Lick paints use a high-performance, scrubbable formula with eco-friendly materials, and the brand has expanded from digital-only to include a physical store on Northcote Road in South London (SW4) as well as distribution through B&Q and Screwfix across the UK and Ireland. Since raising over $29 million in funding, Lick has grown to approximately 86 employees and is targeting international expansion.

Summary

Lick is an E-Commerce company based in London, United Kingdom, founded in 2019. It lists 51–200 employees. It has raised $25.8M in total across 5 rounds, most recently a Equity Crowdfunding round in Apr 2025. Investors include Felix Capital, Alex Chesterman and Magnus Rausing.

Tech & App Stack

8 technologies & apps tracked

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Funding History

Equity CrowdfundingCrowdfundingApr 2025

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Funding: Seed through Equity Crowdfunding. Amounts, valuations, and investors where available.

Investors

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