Lick

Lick is a London-based direct-to-consumer home decorating brand founded in 2019 by Lucas London and Sam Bradley, offering a curated range of 100 designer paint colours, premium wallpaper, and decorating tools and supplies exclusively online. The company positions itself as a community-powered decorating movement focused on making home decoration accessible, sustainable, and fuss-free, and is certified as a B Corp. Lick paints use a high-performance, scrubbable formula with eco-friendly materials, and the brand has expanded from digital-only to include a physical store on Northcote Road in South London (SW4) as well as distribution through B&Q and Screwfix across the UK and Ireland. Since raising over $29 million in funding, Lick has grown to approximately 86 employees and is targeting international expansion.