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Leflair was a Vietnam-based premium e-commerce platform founded in 2015 that offered international and luxury brands — including Nike, Adidas, and Daniel Wellington — to Vietnamese consumers at discounted prices. The platform sold women's and men's fashion, beauty, home goods, and kids' products. Backed by 500 Startups and Belt Road Capital Management, Leflair raised $12 million before filing for bankruptcy in 2020 amid $2 million in unpaid supplier liabilities. The brand was later acquired by Society Pass (Nasdaq: SOPA) and relaunched under its NextGen Retail subsidiary.
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May 2016
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