About
Leal (Leal360) is a Colombian-founded customer loyalty and data platform that enables Latin American retailers and brands to design and manage cashback programs, point tables, bonuses, and discount schemes. The platform combines a consumer-facing mobile app — where shoppers earn Leal Coins on everyday purchases at hundreds of partner brands — with a B2B SaaS suite that gives merchants a CDP-style view of customer behavior, enabling targeted re-engagement via SMS, email, and WhatsApp. Founded in Bogotá, Leal raised a $10M Series A in 2022 led by Rakuten Capital and IDC Ventures, and positions itself as the leading loyalty infrastructure for retail in Latin America. Its technology helps businesses increase purchase frequency and customer lifetime value through personalized, data-driven incentive programs.
Summary
Leal is a Fintech company based in Bogotá, Colombia.
Tech & App Stack
5 technologies & apps tracked
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