- Total Funding
- $15.0M
- Last Round
- $5.0M Series BJan 2024
- Rounds
- 2
Totals include recorded grants and other qualifying funding, not just equity. What counts toward funding.
Indexed holds 2 funding rounds and 5 investors for this company. The full record is or through the API.
About
Leal (Leal360) is a Colombian-founded customer loyalty and data platform that enables Latin American retailers and brands to design and manage cashback programs, point tables, bonuses, and discount schemes. The platform combines a consumer-facing mobile app — where shoppers earn Leal Coins on everyday purchases at hundreds of partner brands — with a B2B SaaS suite that gives merchants a CDP-style view of customer behavior, enabling targeted re-engagement via SMS, email, and WhatsApp. Founded in Bogotá, Leal raised a $10M Series A in 2022 led by Rakuten Capital and IDC Ventures, and positions itself as the leading loyalty infrastructure for retail in Latin America. Its technology helps businesses increase purchase frequency and customer lifetime value through personalized, data-driven incentive programs.
Summary
It has raised $15.0M in total across 2 rounds, most recently a $5.0M Series B round in Jan 2024. Investors include Rakuten, Leap and IDC Ventures.
Tech & App Stack
5 technologies & apps tracked
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Funding History
Jan 2024
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Funding: Series A through Series B. Amounts, valuations, and investors where available.
Investors
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