LBB

LBB (Little Black Book) is an Indian lifestyle discovery and commerce platform that connects urban millennials with curated local brands, experiences, and content across categories including fashion, beauty, home, food, and culture. Founded in 2011 by Suchita Salwan as a Tumblr blog reviewing interesting places in Delhi, LBB grew into one of India's most trusted discovery platforms with over 20 million users and 60,000 editor reviews and recommendations across major Indian cities. The platform evolved from a local recommendations site into a discovery-led commerce destination helping independent and emerging Indian brands reach consumers through editorial content and community. In August 2022, LBB was acquired by Nykaa in an all-cash deal, while continuing to operate as an independent platform focused on content and community-driven brand discovery.